Will smartphone AR stunt virtual reality’s growth?

T.J. Miller’s Erlich Bachman from HBO’s Silicon Valley isn’t necessarily known for his business prowess, but his assertion that virtual reality is a hotbed of hype right now in Silicon Valley is right — the real question is where it goes from here.

Virtual reality can and will continue to find a hold with gamers who don’t mind paying a premium, but recent developments surrounding smartphone augmented reality may make it more difficult for VR-makers to find traction amongst more casual consumers.

The augmented reality platforms shown off by Facebook with its Camera Effects and Snap with its World Lenses boast a physical world that can be shifted and changed in front of our eyes. Right now this is done in pretty trivial ways surrounding content creation, yet there are so many places that this can go.

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Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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Will smartphone AR stunt virtual reality’s growth?

by Mike Rawson time to read: 1 min
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