First time buyers of wearable tech in the US are plumping, unsurprisingly, for Fitbit, Apple and Samsung devices.
That’s according to YouGov US’ wearable tech tracker for the end of 2016. It expects 7 million people in the US to buy a wearable before the end of the year.
A hefty chunk of the c. 100 million sales estimates we’ve already seen for the whole year, sure, but not only is it the ‘holiday season’ but plenty of people will be buying health and fitness tech ready for New Me’s in January.
The November YouGov tracker, which surveyed 3,000 people of which a third already owned a wearable, has plenty of interesting tidbits. Out of the people who said they were planning to buy a fitness tracker, smartwatch or connected accessory, 8 – 10% of these were planned for this November and December.