We need to talk about Facebook. Google (or Alphabet, if you prefer) is more ubiquitous; Apple makes more money; Amazon is a more obvious threat to the bricks-and-mortar economy; yet there is something uniquely troubling about the social media leviathan.
One concern is Facebook’s unwholesome contribution to our diet of information. Because what we see in Facebook is a function of what our friends share, the site echoes our prejudices. This effect is accentuated — at least modestly — by Facebook’s own algorithms, which have learnt to show us more of what we like to keep our eyeballs on the site.
Then there is accuracy. Whether what we are shown is true or false does not much matter for Facebook’s business model, unless we start to show more interest in not being lied to.