When Apple wanted to launch a watch, most people may have thought the company would name it iWatch, to go with iPhone, iPad and iLife. However, Swatch raised a legal objection. This week, the courts agreed and banned Apple from using the name. But Apple had already changed its mind some time ago, and went with Apple Watch.
According to SatisticBrain.com, 1.2 billion watches are sold annually worldwide. Of those, around 77 per cent are mechanical, and the rest are electronic.
Before the electronic watch era, Switzerland virtually owned the global market for timepieces. Swiss watches and clocks were probably the most ubiquitous mechanical device on Earth, and they were all mini-masterpieces of intricate assembly of many tiny components.
Then in 1960s, quartz technology was invented.