VR could be niche if it doesn’t resolve social conundrum

Virtual reality could become a niche technology if developers don’t work out how to make the viewing experience social.

That is the view of Roger Antunez, co-founder and CEO of Barcelona-based wearable tech firm FIRSTVISION, which is already helping to incorporate VR into the sports broadcast experience. Antunez said that he is seeing a “strong trend” towards VR but fears its execution may be hindered by the isolating nature of the experience.

“VR can provide a super immersive angle that fans definitely want for at least some moments of the game, but there are handicaps related to the headset,” he told BusinessCloud.“Most people don’t have one, and the current headsets don’t allow social consumption of content, which is a key barrier not only in sports, but for many segments of broadcasting and journalism.

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Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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VR could be niche if it doesn’t resolve social conundrum

by Mike Rawson time to read: 1 min
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