VR industry faces reality check on sales growth

The makers of virtual reality hardware and software are finding themselves caught up in a complex new game: expectations.

From tech giants such as Sony, Alphabet and Facebook to the many start-ups and independent developers who are creating apps for their headsets, the VR market so far has not played out as anyone quite anticipated.

As video games creators meet this week in San Francisco for the annual Game Developers Conference, many in the industry are fretting that virtual reality is taking longer to reach a mainstream audience than they had hoped, especially after Facebook’s blockbuster $2bn acquisition of Oculus VR three years ago.

Amid growing competition, Oculus appears to have lost its early advantage in pioneering the latest generation of VR technology.

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Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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VR industry faces reality check on sales growth

by Mike Rawson time to read: 1 min
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