Everyone’s keeping an eye out for how autonomous vehicles (AVs) are developing. And everyone’s asking the same questions about who’s going to be the first players to hit the market:
Which automaker will hit Level 3, 4, or 5 autonomy first?
Who’s going to build the cheapest LIDAR?
Is Uber or Lyft going to be the first to offer AVs?
But, there’s also one more important question people should be asking:
Besides its effect on mobility, will AVs have any other impact on society?
It’s a shame that we’re not considering this question more because there will be a lot of value creation opportunities in these so called “secondary effects.”
Why do I think that’s the case? Well, let’s look at some of the secondary effects that hit society when we first started to massively adopt automobiles into our lives: