THE MODEL 3, Tesla’s long-awaited mass-market electric vehicle, launched last week. The unveiling isn’t only a coming-of-age party for the nascent car manufacturer; it feels like a significant moment in EV history, too.
“It is the car that has been promised to us since the inception of this industry,” says Terry O’Day, who heads up marketing at the electric charging company EVgo. “It’s the moment that we demonstrate a mass-produced vehicle that is affordably priced and has features that don’t require consumers to compromise in any way.”
That’s a lot of pressure for the relatively small carmaker. What if it doesn’t live up to expectations?
The answer to that question almost doesn’t matter. At least not for the general public. If the Model 3 does well, it’s a win for the electric vehicle market.