Tesla hits bumps in pursuit of mass market

The road ahead for Tesla is strewn with potholes. The electric carmaker is attempting to become a mass market player by producing hundreds of thousands of affordable Model 3 vehicles.

But snags risk hobbling this ambition and have already led to severe delays over its short-term targets. Last quarter it aimed to make 1,500 Model 3 vehicles. In the end, it produced just 260.

On Wednesday night, Tesla pushed back its target of making 5,000 Model 3 cars a week by three months to March, blaming delays chiefly on its Nevada battery factory.

“There are thousands of processes in creating the Model 3,” Elon Musk, Tesla chief executive, said on Wednesday. “We will move as fast as the slowest and least lucky process among those thousands.”

Problems uncovered by the FT include workers in its Fremont plant manually operating robots that should be automated.

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Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future.

He lives in London with a single android – a temperamental vacuum cleaner – but is looking forward to getting more cyborgs soon.

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Tesla hits bumps in pursuit of mass market

by Mike Rawson time to read: 1 min
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