John Hanke arrives at Mijita on San Francisco Bay looking more like a middle-aged indie rocker than the chief executive of a company that this summer was estimated to be making tens of millions a week. His striped flannel shirt is unbuttoned over a T-shirt bearing a compass and the words, taken from a poem in The Lord of the Rings, “Not all who wander are lost”.
When gaming app Pokémon GO took over this summer, augmented reality (AR) was really thrust into the mainstream. After becoming the most successful U.S. mobile game ever, the app’s popularity inevitably declined. However, according to Newzoo, the game is still making $2 million per day, and is the fastest game ever to reach $600 million in revenue, which it did in just three months.
“Pokemon Go” — the smash hit app from Niantic that powerfully combines augmented reality with the bottomless well of nostalgia for pokemon — is seeing its userbase drop faster than my respect for anyone who picked Bulbasaur as their starter pokemon.
As was recently pointed out by Bloomberg, daily active users are down, as is overall engagement.
ON JULY 10th police in O’Fallon, a Missouri town of about 80,000 people, made a statement about the modus operandi of an armed gang that had been using “Pokémon Go”, a video game, to prey on the locals.
“Pokémon Go”, an app for smartphones, is the latest instalment of the Pokémon franchise, which began as a video game in 1996, before branching out into collectible cards, toys, books, TV shows and comics, and grossing ¥4.8 trillion ($46 billion) in the process.