IN THE INCREASINGLY fierce—if not entirely tangible—fight for the exploding self-driving car market, Lyft stands out for its free love vibes.
Lyft, the San Francisco-based transportation company, has started developing its own autonomous car technology, taking its war with Uber on to new turf and potentially supercharging Silicon Valley’s already overheated self-driving technology sector.
ONE firm’s bad news is often another’s good fortune. For years Lyft, an app that offers on-demand rides, was outdone by its seemingly unstoppable rival, Uber, which zoomed into new markets and grabbed a near-$70bn valuation, the largest of any private American tech firm in history.
IT HAS BEEN a year since Uber and Lyft pulled out of Austin, after residentsvoted to maintain strict regulations the ridehailing companies refused to abide, including fingerprinting of drivers.
Uber and Lyft had fought hard for more permissive rules, spending $8 million on the campaign (nearly seven times the previous record for a municipal election in the city).
Lyft — trying to keep up with its longtime ride-hailing competitor Uber, which just rolled out a self-driving pilot in Pittsburgh — is being more explicit about what company president John Zimmer has dubbed the “third transportation revolution.”
Zimmer laid out that plan in a Medium post titled “The Third Transportation Revolution: Lyft’s Vision for the Next Ten Years and Beyond.”