FITBIT SPENT ITS first decade selling activity trackers. With its latest moves, the company is starting to look less like a gear maker selling pricey accessories to fitness buffs and more like a medical-device company.Read more
First time buyers of wearable tech in the US are plumping, unsurprisingly, for Fitbit, Apple and Samsung devices.
That’s according to YouGov US’ wearable tech tracker for the end of 2016. It expects 7 million people in the US to buy a wearable before the end of the year.Read more
Fitbit is the leader in fitness trackers right now. This week they debuted a new feature in their app for users to become more motivated to reach their step goals, and their long-term fitness goals.
The app has long had Challenges, where you can challenge your friends and family members to a week-long challenge, a weekend or even just a day. However now with Adventures you can “explore new and exciting destinations by working toward a different goal each day”.Read more