Sony, Kabam, and Blippar: AR is the gateway drug to VR | VentureBeat

Sony’s launch of its PlayStation VR (PSVR) headset could mark an inflection point in virtual reality’s steady march toward mainstream adoption. The headset is compatible with the wildly popular PS4 platform; at $500, it’s being offered at a reasonable price point (and one that’s less expensive than the $600 Oculus Rift and $800 HTC Vive); and it comes from a brand that is already a household name.

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Covent Garden launches world’s biggest AR retail experience – Retail Gazette

London’s iconic Covent Garden has become the world’s first augmented reality (AR) retail destination. In an unprecedented showcase of AR technology Blippar and Hearst Magazines have partnered to cover a one million sq ft retail space and over 140 retail stores.

Over the next six weeks in the lead up to Christmas, shoppers will be recommended favourite items from Hearst brands’ Elle, Esquire and Cosmopolitan editors, available on the Blippar app to discover.

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