Less than 1 percent of American homes employ solar to power their homes. Some can’t afford the upfront costs while others don’t make this step because they aren’t convinced it’s going to work for them. But there are also a lot of people who can afford to and would like to install PV panels on their rooftops but choose not out of aesthetic considerations or out of concern their homes’ market value will suffer.
A startup called Sistine Solar, is offering solar panels that can display virtually any image the client desires. A homeowner might want to cover his rooftop with PV panels that match the tiles. Business owners can cover kiosks or offices with panels that display ads or their logos. Strikingly, there are minimal efficiency losses involved.