AMONG Helsinki’s contributions to innovation in transport is a tram kitted out as a fully functioning pub.

But Finland’s capital will soon host schemes that appeal to more than beer-swilling sightseers. Residents will be able to travel quickly door-to-door within the city by using an app that mixes and matches a variety of public and private means of transport.

MaaS Global (short for Mobility as a Service) is the startup behind the most ambitious of Finland’s schemes. At a tap of a smartphone screen its app, Whim, will show the best way to get from A to B by combining public transport and a variety of options from participating private firms.

Read more: It starts with a single app | The Economist

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Published by Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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It starts with a single app – Transport as a Service | The Econo…

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