AMONG Helsinki’s contributions to innovation in transport is a tram kitted out as a fully functioning pub.
But Finland’s capital will soon host schemes that appeal to more than beer-swilling sightseers. Residents will be able to travel quickly door-to-door within the city by using an app that mixes and matches a variety of public and private means of transport.
MaaS Global (short for Mobility as a Service) is the startup behind the most ambitious of Finland’s schemes. At a tap of a smartphone screen its app, Whim, will show the best way to get from A to B by combining public transport and a variety of options from participating private firms.
Read more: It starts with a single app | The Economist