Silicon Valley disrupts your light switch on its return to the smart home

From music and books to telephones and taxis, Silicon Valley companies have upended countless products and markets over the years.

Noon Home, a start-up launching this week, has a more prosaic ambition: it wants to disrupt the light switch. “The switch has been around for 100 years now, but it’s not sexy or engaging,” says Noon chief executive Erik Charlton.

The Cupertino-based start-up has raised $50m from some of the same venture capitalists behind Nest — the Alphabet-owned maker of smart thermostats and cameras — for its customisable lighting system, which plugs into existing bulbs and fixtures.

While Noon’s proposition remains unproven, its well-financed debut is the latest indication that Silicon Valley is getting excited about the “smart home” again.  The concept of giving everyday household appliances cloud-enabled capabilities has rapidly passed through the Silicon Valley “hype cycle”.

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Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future.

He lives in London with a single android – a temperamental vacuum cleaner – but is looking forward to getting more cyborgs soon.

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Silicon Valley disrupts your light switch on its return to the smart h…

by Mike Rawson time to read: 1 min
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