From music and books to telephones and taxis, Silicon Valley companies have upended countless products and markets over the years.
Noon Home, a start-up launching this week, has a more prosaic ambition: it wants to disrupt the light switch. “The switch has been around for 100 years now, but it’s not sexy or engaging,” says Noon chief executive Erik Charlton.
The Cupertino-based start-up has raised $50m from some of the same venture capitalists behind Nest — the Alphabet-owned maker of smart thermostats and cameras — for its customisable lighting system, which plugs into existing bulbs and fixtures.
While Noon’s proposition remains unproven, its well-financed debut is the latest indication that Silicon Valley is getting excited about the “smart home” again. The concept of giving everyday household appliances cloud-enabled capabilities has rapidly passed through the Silicon Valley “hype cycle”.