From music and books to telephones and taxis, Silicon Valley companies have upended countless products and markets over the years.

Noon Home, a start-up launching this week, has a more prosaic ambition: it wants to disrupt the light switch. “The switch has been around for 100 years now, but it’s not sexy or engaging,” says Noon chief executive Erik Charlton.

The Cupertino-based start-up has raised $50m from some of the same venture capitalists behind Nest — the Alphabet-owned maker of smart thermostats and cameras — for its customisable lighting system, which plugs into existing bulbs and fixtures.

While Noon’s proposition remains unproven, its well-financed debut is the latest indication that Silicon Valley is getting excited about the “smart home” again.  The concept of giving everyday household appliances cloud-enabled capabilities has rapidly passed through the Silicon Valley “hype cycle”.

Read more: Silicon Valley disrupts your light switch on its return to the smart home

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Published by Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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Silicon Valley disrupts your light switch on its return to the smart h…

by Mike Rawson time to read: 1 min
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