IN THE INCREASINGLY fierce—if not entirely tangible—fight for the exploding self-driving car market, Lyft stands out for its free love vibes. The company encourages anyone and everyone with robo-car tech to deploy its vehicles on Lyft’s ride-hailing network.
In a business that could be worth trillions before long, Lyft wants to be the middleman for the everyman, the platform that will connect cars to riders—and take its slice of the money, of course. So far, Ford, Waymo, Jaguar Land Rover, and Aptiv (a self-driving spinoff from supplier Delphi) have thrown their keys in the bowl.
Lyft announced last July it was developing its own autonomous driving technology, hiring hundreds of engineers to fill a building in Palo Alto. “It’s too strategic an area for us to not be a player,” said Luc Vincent.