BACK IN YE olden times, beckoning a ride with a phone tap was for the 1-ish percent. Former Uber CEO Travis Kalanick says he launched his world-shaking app back in 2009 so he could look über-rich and powerful. “We just wanted to push a button and get a ride, and we wanted to get a classy ride,” he later told Business Insider. “We wanted to be baller in San Francisco.”
Now, the sort of on-demand transit Uber, Lyft, and other ride-hailing companies have made so popular might finally make it to the masses—maybe even to those without smartphones or bank accounts. The Los Angeles County Metropolitan Transportation Authority just announced it’s looking for a friend to help it build an on-demand transit program, which would supplement the services the agency already runs.
LA Metro calls it “microtransit.”