I wanted to dismiss Amazon Go as another Jeff Bezos attention play. But I was wrong. This is the shopping experience we’ve all been waiting for. Amazon is the most important retailer in the country, and when it tries to transform how we shop and receive products, people listen. I listen.
When Amazon CEO Jeff Bezos went on 60 Minutes a few years ago to unveil his plans for drone delivery, I had a million questions and almost zero faith that they would ever make it happen. Delivery drones like Amazon’s proposed Prime Air must be fairly large, they’re loud and, in most neighborhoods, will always feel invasive. And the FAA is never going to cooperate. Delivery of one product by drone isn’t even particularly efficient.