Cars as restaurants? Cars as a doctor’s office? Driverless mobility will boost countless new business models for vehicles. An expert predicts the most exciting use cases – and how they will alter the interior design of cars.
Driving for fun is something Warren Schramm can relate to. “I am a car guy,” he says, “so it’s hard for me to say that in 15 years’ time, only a few people will still own a car.” But while he may lament that development as a private citizen, it is something that excites him.
Schramm is Technical Director at Teague, a Seattle-based design consultancy that focuses on innovative solutions for travel and mobility. In his work with various carmakers, Schramm has observed a change in mentality. “Companies are becoming a mobility gateway for customers. They are starting to look at the passenger experience.”