IKEA’s New Augmented Reality App Means You’re Never Not At IKEA

When you were a kid, what did you think the future would look like? Hoverboards, Back to the Future style? Flying Cars a la The Jetsons?

It’s 2017 people, and look what we have here – an augmented reality Ikea experience. So that everywhere is your life can be filled with Ikea, like a disillusioned insurance worker’s apartment shortly before starting an underground Fight Club.

Ikea Place is an augmented reality app that lets you experience, experiment and share popping Ikea products into any space. Everything is 3D and true to scale so you can see if it’ll fit.

“Ikea Place makes it easier to make buying decisions in your own place, to get inspired and try many different products, styles and colours in real-life settings with a swipe of your finger,” says Michael Valdsgaard, Leader Digital Transformations.



Read more: IKEA’s New Augmented Reality App Means You’re Never Not At IKEA

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Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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IKEA’s New Augmented Reality App Means You’re Never Not At…

by Mike Rawson time to read: 1 min
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