Ikea recently unveiled a slew of future initiatives. Among them was the “click” technology that promises to reduce the assembly time of furniture from hours to minutes.
Ikea is also looking to leverage digital tools to help boost sales. Beyond pilots with third-party e-commerce sites, Ikea caused a stir with a foray into AR with Apple.
Now further details have surfaced on the scope of that partnership: Ikea will co-build an AR-based shopping app together with the American tech giant.
“This will be the first augmented reality app that will enable you to make buying decisions,” said Michael Valdsgaard, Leader of Digital Transformation at Inter Ikea, to Di Digital.
The AR-app would enable customers to try out virtual furniture at home, before buying them.