Every day it’s the same. One by one, workers at PwC’s head office in London trickle through the revolving doors as they prepare for another day at work.
But something is different about today. Curiosity replaces the thousand-yard stare on the faces of many on the way to work this morning, as they peer into a part of the building redesigned for the future.
Inside is a giant screen that makes the BBC’s election swingometer look primitive. Guests are invited to sit at a u-shaped table in the middle of the room, where aesthetics are clearly more important than comfort.
In one corner, a virtual reality experience is ready to immerse chief executives and other officials in the problems and war games of tomorrow.
iPads are scattered like cushions around the room. Interaction is encouraged.