Google’s futuristic wearable tech platform just took a big leap forward. After more than two years of testing, Jacquard, the company’s project to embed technology into clothes, is ready to launch. The Levi’s Commuter Trucker Jacket with Jacquard by Google (yes, that’s actually what it’s called), is now on sale in select stores.
And while it’s easy to roll your eyes at the idea of a $350 jacket that comes with its own app, Jacquard is more than a gimmick. After a few days of wearing Levi’s Jacquard jacket, I’m more convinced than ever that the future of wearable tech lies not in tiny screens on our wrists, but in the stuff we’re already wearing.
At first glance, the jacket looks normal. The dark wash denim jacket is every bit as comfortable and well-made as you’d expect.