AUGMENTED REALITY IS a thing, and everyone in tech seems to agree that it will soon become a very important thing. But what do people want to do in AR? What kinds of products and services do they need? What platforms will they use? What do developers need and want in order to make great AR products?
Lots of companies in tech smell opportunity (and money) in sorting those things out. That’s why Google’s launching its first augmented-reality software development kit, called ARCore, to help developers start making cool stuff in AR.
The software works on most recent Android phones and doesn’t require any special hardware. No dual-camera setup necessary, no wacky Project Tango depth sensor. Google’s AR and VR efforts have always focused on working for everyone. This one’s not for everyone but it will work on 100M phones.