Half-a-dozen years ago, the American wine critic Antonio Galloni decided to come up with a critical guide to the world’s best wines. If he had tried to do that in the 1990s, he would have had two options: 1. create a (very heavy) encyclopedia; or 2. issue lots of (equally cumbersome) magazines. “Thirty years ago wine knowledge was books and magazines,” Galloni says.
These days, Galloni’s Vinous publication offers 200,000 wine reviews, on a weightless website and app. So, if any subscriber wants to dazzle their companions with expertise, they don’t need to carry an encyclopedia around or chat with a sommelier; they can just take out their smartphone and type in a name. “Now we can take pieces of technology and pull it all together with a seamless experience, with rigour,” Galloni enthuses.