Detroit and Silicon Valley aren’t just 2,000 miles apart – they’re on different planets, culturally speaking.

One is the home of America’s automotive industry, a heavily regulated, ultra-conservative sector focusing on high-volume, low-margin sales. The other houses companies that deal in high-margin information and digital services, acting first and begging forgiveness later. They are also in competition to own what some are calling the next personal computing platform: the car.

The recent focus is less the embedded systems that run vehicles – Linux won that battle – and more the data connections to deliver so-called “infotainment” to those inside and beam diagnostic data back to the manufacturer. Gartner reckons on a five-fold increase in such units globally by 2020 to 61 million.

With those units come opportunities. Now, the sale isn’t just about the car; it’s about the subscription revenue.

Read more: How Ford has slammed the door on Silicon Valley’s autonomous vehicles drive • The Register

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Published by Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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How Ford has slammed the door on Silicon Valley’s autonomous veh…

by Mike Rawson time to read: 1 min
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