Once relegated to the realm of games and entertainment, augmented reality (AR) is gaining a foothold in enterprises across many different industries. Costs for AR technologies are coming down while capabilities are increasing. The release of Pokémon GO over the summer spurred speculation as to how soon similar capabilities would appear in the enterprise. With AR poised to enter the mainstream, the time has come for AR applications to take their place in enterprise mobile strategies.
More than 50% of organizations are testing AR software or are planning to do so, said IDC analyst Tom Mainelli. “AR has a lot of interest and will be very successful. Like the PC, it will change the way process happens in business.” Worldwide revenues for augmented reality and virtual reality will grow to more than $162 billion in 2020.