Tesla did not attend the Frankfurt Motor Show, but its presence was felt in every corner of the event, which will host close to a million visitors before it wraps up at the end of the month.
The show was a virtual arms race as the world’s carmakers race to electrify their entire fleets as city bans for diesel and government mandates for cars to be fully-green in the future puts pressure on them to adopt new technology.
“There was a competition under way this week to promise the greatest number of future electric vehicles,” says Max Warburton, analyst at Bernstein. “All the diesel models have been hurriedly pushed to the back of the show stands, with electric . . . front and centre.”
Matthias Müller, chief executive of Volkswagen, the world’s largest carmaker, pledged the group would build 50 pure electric car models by 2025.