Can data predict fashion trends?

IN THE film “The Devil Wears Prada”, the character of Miranda Priestly, whose role is based on a feared Vogue editor, scolds her new assistant for not understanding fashion. Fashion, she tells her, is whatever a select group of designers and critics says it is. What she does not say, however, is that their judgments are themselves often influenced by another group: fashion forecasters, who predict what will be “in”. Might these seers of style in turn be undone by artificial intelligence (AI)?

Fashion forecasting has always been a peculiar profession. The business came into its own in Paris in the 1960s when agencies began releasing “trend books”, collections of fabrics and design ideas. Retailers use these books for inspiration as they put together designs.

The biggest of these forecasting firms is WGSN, with a market share of 50%. It employs 150 forecasters.

Read more: Can data predict fashion trends?

Don’t forget to share this via , , Google+, Pinterest, LinkedIn, Buffer, , Tumblr, Reddit, StumbleUpon and Delicious.

Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

Leave a Reply

Your email address will not be published. Required fields are marked *

Can data predict fashion trends?

by Mike Rawson time to read: 1 min
Hi there - can I help you with anything?
[Subscribe here]
 
More in Machine Learning, News
Automation threatens upward mobility
Report examines automation waves that threaten upward mobility

Remember when there such a thing as the job ladder—do great work and catch the rewards in the form of...

Close