Snoop Dogg didn’t get the response he was looking for. “Where the ladies at?!” he yelled into his microphone. A few scattered female voices echoed through the giant warehouse on a pier in San Francisco’s old waterfront. “Where the sexy single ladies at?!” The response was more tepid still.

Perhaps the lukewarm reception was to be expected. The hip-hop legend was, after all, giving a private show at a conference on data storage. He might as well have been performing for 2,000 garden gnomes. The audience — mostly male, mostly white, decked out in blazers and jeans and oversized, plastic chains with blinking dollar signs — stood virtually motionless as Snoop cycled through one expletive-laced hit after another. This was about as far from his target demographic as he could get.

The private party on the pier can be seen as something else.

Read more: Big data fuels the rise of the machines

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Published by Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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Big data fuels the rise of the machines

by Mike Rawson time to read: 1 min
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