Snoop Dogg didn’t get the response he was looking for. “Where the ladies at?!” he yelled into his microphone. A few scattered female voices echoed through the giant warehouse on a pier in San Francisco’s old waterfront. “Where the sexy single ladies at?!” The response was more tepid still.
Perhaps the lukewarm reception was to be expected. The hip-hop legend was, after all, giving a private show at a conference on data storage. He might as well have been performing for 2,000 garden gnomes. The audience — mostly male, mostly white, decked out in blazers and jeans and oversized, plastic chains with blinking dollar signs — stood virtually motionless as Snoop cycled through one expletive-laced hit after another. This was about as far from his target demographic as he could get.
The private party on the pier can be seen as something else.
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