UBREW is where London’s aspiring brewers come to flaunt their creativity. This “open brewery” in Bermondsey, which provides equipment to all comers, has been midwife to hundreds of brews made by its members since it opened in 2015. A bank of boxes along one wall, labelled with the names of what’s inside, demonstrates the individualism that characterises modern beer: anyone for an Oat Cuisine or a Les Saisons Dangereuses?
It’s a strange base, then, for IntelligentX, a company that aims to show that artificial intelligence can be as useful as human inspiration when it comes to making great beer. Founded last summer by Hew Leith, a former M&C Saatchi director, and Rob McInerney, who has a DPhil in machine learning from Oxford university, IntelligentX is based on a “complex machine-learning algorithm”, which uses data input by drinkers to improve its knowledge.