Augmented reality technology boosts Cambridge Art Fair | Business Weekly

Buyers will be able to shortlist artwork and revisit it later when they can also view more work from the same artist. They will also get access to inside track information about the pieces and artists that catch their eye and receive special offers exclusively through t

Visual recognition technology that brings art to life through a smartphone app is being introduced at Cambridge Art Fair from September 30 to October 2.

ActivCanvas recognises the artwork at the point of a phone and shows a potential buyer hidden information about the piece using augmented reality video and a suite of other features.

he app.

The technology opens up a range of possibilities for galleries and art fair organisers.

Read more: Augmented reality technology boosts Cambridge Art Fair | Business Weekly | Technology News | Business news | Cambridge and the East of England

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Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future.

He lives in London with a single android – a temperamental vacuum cleaner – but is looking forward to getting more cyborgs soon.

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Augmented reality technology boosts Cambridge Art Fair | Business Week…

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