The sometimes glamorous job of modeling may be going the way of elevator operator.
Online fashion tech startup Vue.ai is selling technology that analyzes pieces of clothing and automatically generates an image of the garment on a person of any size, shape, or wearing any kind of shoes. The company is currently talking to retailers to replace the continuous stream of photo shoots fashion retailers arrange for each new run of clothing.
Instead of hiring a professional photographer, models, and a studio, retailers only have to take a picture of the garment laid out on a plain surface. The AI can generate a human figure, then predict how the garment would fit. Since there is no real-life model, the AI can generate any kind of body or skin type. This isn’t a death knell for high fashion photography.