Amazon is giving Alexa eyes. And it’s going to let her judge your outfits. The newly announced Echo Look is a virtual assistant with a microphone and a camera that’s designed to go somewhere in your bedroom, bathroom, or wherever the hell you get dressed.
Amazon is pitching it as an easy way to snap pictures of your outfits to send to your friends when you’re not sure if your outfit is cute, but it’s also got a built-in app called StyleCheck that is worth some further dissection.
You cool with an algorithm, machine learning, and “fashion specialists” deciding whether you look attractive today? What sorts of built-in biases will an AI fashionista have? It’s worth remembering that a recent AI-judged beauty contest picked primarily white winners.