Amazon has finally launched its Dash physical instant purchase buttons in the UK, bringing one-push buying of nappies, toilet roll, dishwasher tablets and washing powder to a washing machine near you. The branded wireless buttons, which are essentially free to the consumer and purchase a set item when pushed, are another step in Amazon’s attempt to lock customers into its Prime subscription service, and edge out traditional supermarkets from the household goods market.

There are intially 40 branded buttons to choose from in the UK, each costing £4.99 to purchase but come with £4.99 in credit for the customer’s first order. They’re linked to an Amazon account and allow anyone in the home to instantly order replacement staples from toothbrush heads, kitchen roll and washing up liquid to coffee, anti-smoking aids and condoms.

Read more: Amazon launches Dash instant-order Internet of Things buttons in the UK | Technology | The Guardian

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Published by Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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Amazon launches Dash instant-order Internet of Things buttons in the U…

by Mike Rawson time to read: 1 min
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