The Amazon Echo is the first smart consumer electronics product since the smartphone that’s poised to become a daily habit for millions.

There are lots of interesting things to think about when it comes to Amazon’s Echo device and the Alexa service that powers it.

Echo works because people like and trust Amazon. Because Amazon is truly a mainstream consumer brand, there’s no reluctance to purchase the product, and very little resistance to trusting it to be reliable and useful.

Similar to Kindle, it’s it’s almost seen as not really being high-tech; iPhones are all about ultra-high-resolution Retina screens but Echo doesn’t even have a screen.

Echo as a product doesn’t have a category name. Maybe it’s technically a “smart speaker” or something like that, but that misses the entire point about its utility and the connected services that power it.

If no category name emerges, that will bode well for Amazon, who might well become synonymous with the product category.

Read more: Amazon Echo and Alexa really matter — Medium

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Published by Mike Rawson

Mike Rawson has recently re-awoken a long-standing interest in robots and our automated future. He lives in London with a single android - a temperamental vacuum cleaner - but is looking forward to getting more cyborgs soon.

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Amazon Echo and Alexa really matter — Anil Dash

by Mike Rawson time to read: 1 min
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